If you haven’t ever watched the music video of a Canadian musician Dave Carroll’s unfortunate trip to Nebraska, you must. Carroll lays out the mishap that occurred when he flew United Airlines, which resulted in his Taylor guitar being ruined. Of course, he asked for compensation from the airline after the incident.

United was content to stonewall him and look the other way. Until Carroll’s song “United Breaks Guitars” was an instant viral hit, that is. The song raced to #1 on the iTunes store within a week of its release.

The video is hysterical. Enjoy.

For the record, United tried to backpedal and right the situation with Carroll. But by then the damage was done. To both the airline and the Taylor guitar.